Monday, December 14, 2009

Stay Drenched.

Clever Hamsters Jazz Band indeed keeps you drenched. Nice one. Enjoy.



By the way, one good simple script/film can open a whole new chapter on Brand Connections. Imagine creating a real band - The Clever Hamster's Jazz Band. Album, videoes, feature movies, dvd's, mp3, merchandises... Shows & Events with Drench as the Beverage/ Spring Water Sponsor... Co-content... longevity... stickiness...anyways... similar to Cadbury's glass and half full productions. Or Coca Cola's happiness factory. But indeed a noble thought.

I guess very soon we'll find every possible content made available as some form of a physical object. More marketers, I think will now understand the importance of "Surrogate Revenue Creation" and experiment more with formats. But thats for marketers in the west.

Experimentation is what we lack in here. Anyways. I guess 2010 will be interesting.

How are you guys, by the way? Cheers!

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