tag:blogger.com,1999:blog-35031945.post361819205615554360..comments2023-09-19T17:50:40.393+05:30Comments on Tissue Issues: Scribbles from the Tissue Roll # 2pooR_Plannerhttp://www.blogger.com/profile/00587088264074069948noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-35031945.post-85656513599058104102008-03-04T09:45:00.000+05:302008-03-04T09:45:00.000+05:30Thanks Mansi. I do agree it will be saturated but ...Thanks Mansi. I do agree it will be saturated but the ROI will be much much higher than any ad campaign can every yield I guess. What say? <BR/><BR/>Hope you're better now?pooR_Plannerhttps://www.blogger.com/profile/00587088264074069948noreply@blogger.comtag:blogger.com,1999:blog-35031945.post-69124502094849582032008-03-04T03:10:00.000+05:302008-03-04T03:10:00.000+05:30Hahahaha! Thanks for a good start for my week. Int...Hahahaha! Thanks for a good start for my week. Interesting post.<BR/><BR/>But I see the 'brand transformed into an architectural wonder' idea as a tattoo that you get on an impulse and you look at it every single day and you get saturated looking at it.<BR/><BR/>I think it suits some brands and would be a bad decision for some. There would be a "worn out" feeling attached to it. Agree?<BR/><BR/>On the other hand, Apple store in NYC is awesome and has become a tourist spot. But Yahoo has a great office, great architecture but it hasn't helped the brand at all.<BR/><BR/>But all in all, a great thought. So glad you brought it up. Thought-provoking.Mansi Trivedihttps://www.blogger.com/profile/02258370658681953125noreply@blogger.comtag:blogger.com,1999:blog-35031945.post-32341789178801541282008-02-22T10:50:00.000+05:302008-02-22T10:50:00.000+05:30Thanks Helge for dropping by. Indeed architecture ...Thanks Helge for dropping by. Indeed architecture and branding has lot to do with each other. As communication professionals our focus has always been on effective useage of media, whereas we haven't actually understood the role of space and its effective useage (am not speaking of interior design here)in brand communication. However things are changing. In the west, Symbolic buildings has always been about celebrating architects and designers and seldom has any brand taken a giant leap in creating/ designing space that creates value for their brand. The Apple Store or the new Nokia store in London or the Prada store in Tokyo are great examples of creating brand value using architecture as a communication tool. I think in the future brands need to look in to these areas.pooR_Plannerhttps://www.blogger.com/profile/00587088264074069948noreply@blogger.comtag:blogger.com,1999:blog-35031945.post-24214480660853594262008-02-22T04:25:00.000+05:302008-02-22T04:25:00.000+05:30Architecture and branding have a lot to do with ea...Architecture and branding have a lot to do with each other, I have been loking into it on a project lately concerning choosing office location (On a much smaller scale than actually building a house).<BR/><BR/>Turns out that where the old “secret” of choosing office location was “location, location, location” it is slowly turning to choosing location based on the positive effect the location will have on your brand.<BR/><BR/>Especially is this concerning what is defined as “symbolic building”, a building (much like your vodkabottle) which is both unique and differentiating and putting it into context with the brand will creative positive values.<BR/><BR/>The ironic thing being of course that where as the modern western world has become overly focused on symbolic buildings they are not what sustains a vibrant and social environment (which we seek and reap the rewards of in the end). What is the most important factor is public spaces and the ancient tradition of building your city around a buzzing public plaza.<BR/><BR/>Listen here to James Howard Kunstler “the tragedy of suburbia” talking about sense of place and the American destruction of suburbia:<BR/>http://www.ted.com/index.php/talks/view/id/121Helge Tennøhttps://www.blogger.com/profile/00196166270476694489noreply@blogger.comtag:blogger.com,1999:blog-35031945.post-26237732906607166272008-02-21T13:35:00.000+05:302008-02-21T13:35:00.000+05:30Agree with you completely that not all brands can ...Agree with you completely that not all brands can do this but I was actually thinking what are the ways architecture can help the process of brand building and communication without actually adding up to the visual clutter. <BR/><BR/>But completely agree with you.pooR_Plannerhttps://www.blogger.com/profile/00587088264074069948noreply@blogger.comtag:blogger.com,1999:blog-35031945.post-9815835441642745562008-02-21T13:14:00.000+05:302008-02-21T13:14:00.000+05:30There's part of me that loves this idea and part o...There's part of me that loves this idea and part of me who hates it.<BR/><BR/>[Though I adore 'scribbles from tissues', ha!]<BR/><BR/>The thing is, whilst the Absolut bottle is understated and elegant so would stand out in city skylines without bordering on total visual pollution, the majority of brands don't follow the same rules and if we're not careful, we're going to end up with even greater brand encroachment in people's lives which ultimately makes it more likely a brand alienates people rather than attracts.<BR/><BR/>It's a tough one - in the right circumstances it could be brilliant [like the Prada store in Tokyo - though that isn't made to look like a product the brand makes, just to represent the values] however in this World of corporate ego, I fear for every Absolut, we'd be repulsed with a 1,000 Campbell's soup.<BR/><BR/>Really interesting post.Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.com