It's all in the Jeans!!

It's all in the Jeans. A friend of mine send me this picture from Romania. Quite admirable, I must say.

No wonder Reliance is launching a new brand of jeans in Rs. 199/- price band while our friends at Madura & Arvind are getting more aggressive.

Here's some cool facts about Denims:
- Denim is believed to have originated from a fabric in Nimmes, France (serge de Nimmes means "of Nimmes" - which became Denim). More about denim history here.
- The world jeans market was worth US$ 49bn in 2004 and this figure will rise to US$ 53.2bn by 2012.
- 'Rosie the Riveter' was the first public image of a woman wearing jeans to work.
- Levis made the first jeans specifically cut for women in 1939.
- In 1950, Wrangler made the first Women jeans, a line named 'Jeanies.'
- 5, the number of times women are more likely to splurge on jeans than on dress pants.
- 36% women across the world (US/Europe/Asia/Middle East/Australia) in a recent survey said they prefer medium blue denim while 31% prefers dark blue denim.
- Hemp (Cannabis Sativa) Fabric (ganja) is becoming popular and are very comfortable to wear, they 'breathe', they are soft and hardwearing

Some premium labels:
- Paper, Denim & Cloth
- D & G
- Chip & Pepper
- True Religion
- Blue Cult
- Hudson
- Earnest Sewn
- Joe's Jeans
- Jordache Vintage
- Paige Denim
- Citizens of Humanity
- Frankie B
- Nudie
- David Bitton
- Mavi
- Earl Jeans
- Marc by Marc Jacobs
- Salt Works
- 7 for All Mankind

In India, we had a brand called AVIS. It was my first jeans. Wonder what happened to the brand. Do brands which disappear from the scene, come back again as a Cult Brand???

Anyone for "Little Black Dress?"