Thursday, January 11, 2007

Pure promotion

Kidstuff Promos & Events conducted a recent survey to find out what role do pr0motions play in influencing buying behaviour. Of the 2612 consumers in 10 cities, 47 per cent of people go for repeat purchase if there are offers. Promotions do help in creating demand for a brand but also help convert a future purchase intention into action.

The retail end of the survey, conducted across 820 stores in 10 cities, shows that promotions work well in modern retail outlets. Interestingly, about 59 percent of mall-goers had participated in a promotion through SMS and over the telephone, 44 percent through a contest, and only 28% used the traditional scratch cards.

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