Tuesday, January 16, 2007

Overwhelming Response

Tata Sky is indeed doing well. So well that they cannot provide adequate service to it's new customers. It got me thinking after seeing this ad. Why feel sorry and apologise when you can actually celebrate. This such a brilliant example when marketing, advertising and PR can work together to create a real buzz. Developing consumer content using this issue of 'overwhelming response,' is such a fantastic idea.Occasion like this seldom happen and when it does, it's important to bank on it to send the right signal at the right moment. And what better way than to involve consumers to spread the right buzz instead of a negative feeling of being neglected, left out or a poor standard of service which might loom large in their mind.

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