Call it a visual pollution or a clever creative execution, one thing that I've noticed in Axe is the way they always manage to draw attention from by-passers . In this case a towel. Simple yet so powerful. Always a new way to promote 'Attraction.'Agency: Lowe MENA (UAE)
Via BestadsonTV.com
2 comments:
After Nike, it's now the turn of 'creative minds' to train their guns on Axe. Yaaaaawn!
I thought you were one among those 'Young Guns'? Why yawn at innovation?
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