Thursday, February 15, 2007

Axe again

Call it a visual pollution or a clever creative execution, one thing that I've noticed in Axe is the way they always manage to draw attention from by-passers . In this case a towel. Simple yet so powerful. Always a new way to promote 'Attraction.'

Agency: Lowe MENA (UAE)



Raghu Ram said...

After Nike, it's now the turn of 'creative minds' to train their guns on Axe. Yaaaaawn!

pooR_Planner said...

I thought you were one among those 'Young Guns'? Why yawn at innovation?