Thursday, March 15, 2007

Blaiq on Elongating Tail of Brand Comm.

Our very own IQ has done a wonderful piece of work by extending The Long Tail Theory of Chris Anderson into brand communication and Brand Building.

It's worth spending some time reading and understanding his point of view. A refreshing new way to look at brand building. A great effort by Blaiq.

Cheers Mate.

No comments: