Okay okay, I know I'm late. But Nike's latest crazy cricket commercial is actually a talking point now. Everyone is excited talking about it. Good work JWT. This telly spot captures the true spirit of Indian street cricket but Meraj pointed out something very interesting. Isn't the Nike Rugby spot very similar to JWT's strategic thinking. Idea indianization, Huh?
Hmm, like the legendary Paul Arden said in his book "Think Opposite," go ahead and steal the idea if you can make a Picasso out of it.
Whatever, it is good work for Nike from India and am sure it will keep ICC World Cup viewers in India entertained.
3 comments:
HI,
I SOMEHOW DID NOT LIKE THE AD...I FELT IT WAS NOT THAT INTERSTING!!!!
I HAVE A DOUBT!! HOW MUCH WOULD IT COST TO AIR THIS 2MIN AD?,IN TOP CHANNELS WHICH HAS HIGHER TRP??
It's definitely stolen from the Nike genre of work and it's definitely not a Picasso. Far from it. I am one of the few it seems who didn't like it.
Lol IQ. You know almost everyone I spoke to in advertising says the same. Don't like it. On the other hand I met few IT guys yesterday who seems to be so kicked about this ad.
Agree not a Picasso at any point. But somehow the ad is being talked about. Now its always good to be talked about.
Post a Comment