Lynx - The UGC Effect

UGC (User Generated Content) is touted as the new baby of the marketing world. Alex Wipperfürth's book Brand Hijack is a great read to understand the basic working principles of UGC. Well, at least it provided those basic seeds to me. And I am fan of his work. Visit his website here and you will find some very interesting white papers worth reading while getting bored at work.

This recent videos on Youtube is a great example of UGC at work. The Brand - Lynx.

Lynx Effect on Married Man


Lynx Effect in Real Life


I regret the quality of the video. Makes me wonder if put in the right context UGC has the true potential to bring people together. Any marketer in India, bold and wise enough to take it forward?

I also found this interesting Lynx Blow page.


Enjoy.