Friday, July 13, 2007

Minority Media

I completely agree with what Prabhakar Mundkur said in this article. The entire OOH business will change in few years from now. This clip explains what OOH will be in the future.

It will be the technology companies like Microsoft, Apple, Cisco etc. that will drive these growth and not the big media companies (probably Viacom will buy the technology for their use). And this is how OOH will grow.

With 3G network becoming a reality in India, Bluejacking is the new tool many retailers have started using. So watch out for OOH medium. Transformation of life ahead.

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