Tuesday, July 17, 2007


These are wonderful pieces of communication. I've been observing this new creative trend of no logo. It existed before but it's making in-roads again. Interesting observation is how they use a brand element to convey a clear message.

Question - Is this creative phenomenon true only for iconic brands like Coke, Pepsi, Apple, Nike, Adidas, McDonald's ?

Via Ads of the world

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