I don't know why but recently I've been thinking a lot about Brand Engagement. Well, Brand Engagement is not about Activation or On-Ground Activity. There are several definitions and books and articles and speeches by eminent marketing/advertising guru on the same topic that will give you better perspective. Anyway. I've been thinking more about the "Stickiness Factor" of Brand Engagement. By 'Stickiness' I mean methods of bonding better with the audience. Some brands really do it better. Since you're all so knowledgeable, I thought it would be better to share some examples rather than give gyan on Stickiness and Engagement.
Lego:
Lego is doing some awesome stuff inviting artists who engage consumers with their artistic creations. Phenomenal positive response. More images of Lego Art.
Lynx:
Lynx is another brand that has always found innovative ways to engage consumers. This time it's Manwash. Male-scrubbing by stunning Manwashettes that leaves you pure once again. Ha.Absolut is brilliant case study. They have done every imaginable engagement stuff possible to make their brand sticky. Remember Nike Run?
Planners need to slowly transform themselves as engagement officers. Ha. If you have some good examples, do share.
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