Tuesday, October 09, 2007

extension simplified

This is the first time as a planner, I could manage to convince a new client to consider us as a potential partner with a one slide presentation. The flagship brand of this particular client is constantly losing market share over the last few years. They are really concerned and wanted to know how they can re-engineer their growth path. This simple slide helped me to explain my point of view. They've agreed to give us a chance to present our thinking. Fingers crossed.

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