Thursday, October 04, 2007

Issue of the Week

Do you think "Planned Obsolesce" is great strategic tool for electronics & white good manufacturers to increase consumer demand for increased functionality? Is it a part of their long term game plan to ensure repeat purchase? Is it the main reason why you keep changing your mobile phone every six months or change all your household durables every five years to keep abreasted with the latest technology or replace your laptop every twenty four months? Do you think consumer are getting increasingly clever to understand this 'planned obsolesce' strategy of companies?

Do write back with your feedback and comments. It will only help all of us understand how consumers will deal with future consumer technologies.

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