Saturday, February 05, 2011

Why can't you make the Angels more social

Facebook is indeed amazing. They've just introduced Sponsored Stories as part of their Marketing Solutions. Are agencies and clients in India listening?

Sponsored Stories from Facebook can open a floodgate of opportunities, if only marketers are willing to invest and involve themselves in this platform. Social Media is an essential part of the marketing mix but most brands from India who have a Facebook fan page for some reason restricted themselves to stupid status updates. Here's an example:

Axe started Axe Angel Club with more than 1,117,965 people liking the initiative. But when you look at the activities, you just cant stop and laugh. Mindless trivia and questions to get people to respond. That's hardly involving people to start a conversation. On the other hand if Axe started recruiting Angels among the 1117965 fans, it would have created more buzz than the brand could ever imagine. Now thats Return on Involvement. A great example of right brand, right medium but wrong message or maybe the digital agency of Axe India is too naive to think of better ways to engage their fans. Anyways. Facebook page of a brand is not to send stupid status updates but engage fans in a more meaningful way. Especially when you've created such a wonderful property called Angel Club.

Good Luck. Cheers.

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