Design has always fascinated me. Especially when it's sensible design with a meaningful purpose. Here is BU Potato Chips. The pack unfolds into a Chips bowl. Isn't that wow. Designed by three young designers Edda Gylfadóttir, Guðrún Hjörleifsdóttir, and Helga Björg Jónasardóttir, the pack looks like a Chinese takeout container and works like origami. Strategic design innovations often contribute a lot to the bottom line. A fine example here. Great job from Co. Design.
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