Wednesday, April 20, 2011

Soles with Souls - Great work Contract

Finally Contract Advertising India did something I'm proud off. They finally realised the potential of Green Initiative and where it can take their brands. JK Tyre's Soles with Souls is one such initiative. A project well done and worth mentioning at every global forum.

It is not just about recycling and meaningful recycling. Shoes made with waste tyres. Collaboration with the Footwear Design and Development Institute of India, young footwear designers and creating objects of desire from scrap tyres. Amazing.

All the best guys.

1 comment:

Anonymous said...

really nice initiative.