Well, I've nothing against brands or agencies doing gimmicks as part of their marketing communication. Call it Alternative Marketing or whatever shit you want to name it but the whole essence of communication should be meaningful. Tropicana's - Natural Energy is just lame and really wasteful. I would have rather gave those oranges to poor people to eat/ juice up and drink. Am sure some will think it's a cool idea. But sorry I think otherwise. Total wastage. Bad show DDB Paris.
What do you think?
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