The Bombay Elektrik Project picks up Abby's

Good work JWT India. The Bombay Elektrik Project picked up two metals at the Abby's 2011. The whole initiative has been an excellent endeavor. Hope more agencies come together more often to create something beautiful like this.

You can check out more about The Bombay Elektrik Project here and here and here and also here. Great show guys, you can give Coke Studio a run for their credibility.

Ferrari World - The World of Brand Experience

Brand is an Experience. Brand as an Entertainment. Brand that excites people and bond them together with unmatched experiences are brands that creates sustainable value for themselves in the long term. Kudos to Ferrari for creating Ferrari World in Abu Dhabi.

Enjoy.