Future.ly - Mapping global innovations

Here is Future.ly. They are mapping global innovations from everywhere. Great initiative. If you're an innovation freak and wanting to find out what cool things happening around the world in sustainability, social causes, CSR, Green projects etc., Future.ly is the place to be in. Good work guys. Cheers.

Cleaning up Egypt

Barely 10 days since the fall of Hosni Mobarak, people of Egypt have joined hands to clean the city ravaged during the protest march. Henkel and TBWA\RAAD has joined hands to get things clean and back on track. How amazing feat that can be. Henkel is doing this as part of their Corporate Social Responsibility initiative and not a brand promotion. Highly appreciated.

Hope more brands join hands to bring real meaningful change in Egypt.

Social health and free condom apps

Well things like this happens. But not in India. You don't need smartphones. You just to send a text message to people. You can even segment those people for precise targeting etc. Drivers, construction workers etc. Condom brands in India don't think this way nor does the govt. health dept or local municipal bodies. The telecom companies don't say anything either. But honestly so much good could be done, if only brand managers cared about doing good. I mean the other two P's apart from Profit while our Govt. stays busy cleaning its own mess from the scam.

Social health is a high potential, growth segment for the next few years. Imagine a future when Social Health + Mobile Health join hand to create an unique platform in India. Imagine if the Dept of Health + Hospitals + Pharma Companies + Health Insurances + University Research Dept come together? Imagine creating a (RED) equivalent using different platforms and technologies to do good REAL, TANGIBLE GOOD for poor people? Joining hands to eradicate poverty and illness from India. Doing what the Govt. is failing to do. Well, only if they really want to make any meaningful contribution other than making profits. Ha. Only if the marketing teams in India, understood how to approach the concept of doing good.