Call it a visual pollution or a clever creative execution, one thing that I've noticed in Axe is the way they always manage to draw attention from by-passers . In this case a towel. Simple yet so powerful. Always a new way to promote 'Attraction.'Agency: Lowe MENA (UAE)
Via BestadsonTV.com
After Nike, it's now the turn of 'creative minds' to train their guns on Axe. Yaaaaawn!
ReplyDeleteI thought you were one among those 'Young Guns'? Why yawn at innovation?
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