Friday, April 27, 2007

Interesting Change

This is really interesting. Reshma Anand was kind enough to mail me this picture. Now, Go Air has joined the bandwagon. Truly entertaining. And a very nice tactical execution as Blaiq would have said.

Manish has another good example of Brand One Upmanship on his blog. A similar marketing stunt by BMW, Audi and Subaru done sometime back.

Anymore on the offering fellas?

1 comment:

lilfern said...

This is too funny :)) Wonder if IA/AI figure out a way to cap this!!!