This is really interesting. Reshma Anand was kind enough to mail me this picture. Now, Go Air has joined the bandwagon. Truly entertaining. And a very nice tactical execution as Blaiq would have said.
Manish has another good example of Brand One Upmanship on his blog. A similar marketing stunt by BMW, Audi and Subaru done sometime back.
Anymore on the offering fellas?
Friday, April 27, 2007
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1 comment:
This is too funny :)) Wonder if IA/AI figure out a way to cap this!!!
cheers..
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