Saturday, May 26, 2007

So Lowe

SX4 is launched and no ones talking about it. Now that’s not manly at all. It looks like a direct copy/paste work of the Bajaj Pulsar “Definitely Male” campaign. Were the creative guys in Lowe thinking about how to position SX4 as a male car? Or they might think, if Pulsar can position their bikes as a male and become so successful, then why not us?

Whatever it is, the quality of thinking behind the campaign is poor, in all its sense. Something not expected from the Lighthouse Agency of the Lowe network.

Do you have something to say?

1 comment:

All Blog Spots said...

Great blog, keep the good work going :)