Wednesday, June 27, 2007

Original is always clutter breaking

The new (well, more than 90 days old now) MP Tourism ad did take most viewers by surprise. The 'bioscope look' of this ad made it so very distinct. The tune is catchy and suddenly it brings a smile in your face. Then today I found another brilliant way they created the print ad of the same. A full page cartoon strip of the same TVC. So refreshing.

Originality not for the sake of being original. Wish I had done this campaign. And let me assure you, the cartoon strip format will be blindly copied by someone to create other ads in the near future.

Long live creative advertising.

No comments: