Monday, June 04, 2007

Weekly Issue #4 - Marketing Move

What is the reason behind HLL's mega move in merging Rin Bar with Surf Excel? Is Rin losing it's market share? Or it is HLL's own brands are eating into each others market share? Is 'Dirt is good' a bigger philosophy than 'Rin ki chamatkar'? Is HLL trying to consolidate Surf Excel as a Power Brand?Has anyone seen the new Rexona pack? Why is Lux mentioned in it? Will HLL next move be to consolidate Rexona Soap into Lux Soap?

Would love to hear your comments and point of view on the same.

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