Sunday, September 23, 2007

Colour Me Red

Vodafone is the talk of town amongst marketing/advertising/communication professionals in India at the moment. Vodafone Red is painted all over the town and you cannot escape it, be it the streets, malls, ring road, airport, patli galli and gawd-only-knows-where-not. True a logistical nightmare and they have done it fast, done it well. But look closely and you'll find a sea of sameness. RED is the preferred brand colour of most brands in India. Be it Airtel, Levis, BBC, Hero Honda, NDTV, Kingfisher, Coca Cola, Britannia or many others trying to stand out in the cluttered visual media. Red also seems to be the colour of season in Wills Fashion Week, recently held in Delhi.

Consumer blind spot, huh?

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