Saturday, September 29, 2007

good day no more

I love the way Unibic Cookies has publicly started challenging Britannia's Good Day. Why have a good day when you can have a great day. Ha. Good to see challenger brands in India waking up. Well, I wonder if only a smart headline will do the job for Unibic or will they also challenge the marketing might of Britannia. Whatever it is, about time to give Britannia a good fight.

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