In the last week, if statistics are to be believed, the new iPod Nano commercial has been hitting the right numbers. Consumers have gone crazy searching for lyrics and the singer of this simple, magical tune of the new commercial. Who is the voice behind this magical tune? Search has gone up 350%. Apple mastered the art of getting attention long back. But what surprises me is the fact that they do so in the most interesting and innovative manner every time. The power to surprise everyone, every time requires a vision and a visionary - Steve Jobs and someone like Lee Clow on the other side of the table.
I guess the one line brief for the creative was "A little video for everyone," and the result is a superb simple yet powerful piece of work that is creating all the right buzz. Long live iPod.
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