Thursday, September 20, 2007


'Do' says SRK

'Time to fly' says Sr. AB

This is the latest Lead India campaign from Times of India. Striking similarities with their previous 'India Poised' campaign earlier this year. Don't you think so? Two biggest superstars of Indian cinema used to convey two thought provoking speeches. Don't you think both scripts were written by the same person. And that both films were directed by the same person. And ofcourse for the same client. So while one is asking you to do, the other urges you to fly. And in the process you get confused, shall I do or should I fly? I'm not too sure in an effectiveness scale of 1 - 10, how much will these two campaigns score? All in the name of readership and viewership, huh, really doesn't matter how much people feel about DOING. Isn't it?

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