Wilkinson has a launched a new campaign which I found quiet bizarre. Making dads and sons fight for attention and kisses of their wives and moms. As Richard put the insight as, "The new dads can feel neglected, even feel jealous about their offsprings" seems interesting, the execution remains poor. Maybe they've given a movie trailer like look and feel on purpose.And then they created this site which has some cool stuff to download. Seems like all experimentation is only possible in the digital space.
Via Adliterate
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