Wednesday, November 07, 2007

We Feel Fine

A hectic week. Suddenly the agency is buzzing, papers flying, servicing guys screaming at production, creative throwing tantrums over brief, endless call from client, office boys running twenty times to publication for delivery of material. Madness of the festive season. But let me tell you, this is what brings you back every morning.

In between all these chaos, I managed to find "We Feel Fine." This web site offers the exploration of human emotions in six different movements. Madness, Murmurs, Montage, Mobs, Metrics and Mounds. We Feel Fine has been harvesting human feelings from large number of blogs. Every few minutes, the system searches the world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and identifies the "feeling" expressed in that sentence (e.g. sad, happy, depressed, etc.). All of this information is saved. The result is a database of several million human feelings, increasing by 15,000 - 20,000 new feelings per day. Using a series of playful interfaces, the feelings can be searched and sorted across a number of demographic slices, offering responses to specific questions.

If you're not aware 'I feel' :-) you should explore this. This is really amazing and am sure the site will keep you glued for quiet sometime. Wondering if this is the future of communication? Different technologies joining hands to form new ideas and ways of interaction.

Wish you all a very happy, lightening and a cracking Diwali.

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