Thursday, December 20, 2007

ICICI Prudential ki naya Beta #1

This is the new viral launched by ICICI Prudential Health Insurance. Concept by Contest2Win. The same old 2D flash animation and rip-off of a Bollywood Film. Blind spot once again. Neither entertaining nor very exciting. Grow up guys. Do something different. Its not funny anymore.

7 comments:

Uttam said...

Different people. Different views.

I quite enjoyed it.

Maybe it's made for younger people...

Ekalavya said...

I'm sure Bates has come up with some better ones for their clients eh?!

pooR_Planner said...

Uttam - The fact that the creative execution is becoming a stereotype is where my concern. Nothing to do with the target audience.

Ekalavya - This has nothing got to do with my agency. By the way we do some pretty decent stuff for Tata AIG incase you didn''t know that. Did you work on this project (Beta no.1) by any chance? Seems like you're quiet pissed with me being a critic to your work.

Nixon said...

Hey, I think this is awesome!!
Not bad at all!
Brings out the message...brand is hid till the end...totally viralable!

pooR_Planner said...

It's cliched (meant the execution) according to me. Backdated to be precise. POV's most welcome. Why do you think its viralable?

pooR_Planner said...

Check out www.whoisfermin.com/ This is what I mean by a real viral campaign. One that has the power to spread. Something more appealing than 2D animated characters talking shitty bollywood crap. So what if the it conveys the message? So what if the brand is hidden. Its not exciting neither appealing. You know what I mean?

Ekalavya said...

I don't think you can let brands shout out to customers any more...
and that's what the Rexona thing does.

it's when the brand comes across in very subtle way that the viewer is actually going to take the effort to spread it to his friend.