Wednesday, February 02, 2011

BMW activates the future

BMW Films brought a paradigm shift to brand communication. Now BMW Documentaries will usher another change upon us. They're are back with another series. Perfect execution of a perfect strategy. 'Activate the future' is all about the Future of Mobility for the all new electric BMW ActiveE. Four new films - The New City, The future just isn't what it used to be, reinventing mobility and Stop worrying and love the future.

The website says, " From the minds of some of the most influential scientists, academics, pioneers, and entrepreneurs of our times, this four-part documentary paints a unique picture of technology, culture, cities, our past, present and how it all relates to the future of mobility.

BMW is created to get users actively involved in the ever-evolving conversation on the future of mobility. Over the coming months, this site will continue to explore new ways to shape the future of mobility and encourage users' opinions and participation along the way.

So go ahead. Check out the website and start sharing your opinions or become a fan of their Facebook profile

Go ahead. Explore yourself and spread the joy. Cheers.

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