Driving 2020 Vision and Content Excellence

Now this is what I'm living, breathing everyday. Liquid and Linked. Kinda driving me crazy but also keep me awake and alive everyday :)

Crowdsourcing for disease surveillance

Using the internet to predict and prevent epidemics in developing countries? Wow. This is indeed Doing Good. Using technology and innovative research for genuine betterment of people. Research has shown that what people search for and say online can reflect and even predict outbreaks. Now we know internet subscribers and users in India will grow to more than 240 million by the end of 2012. Can we extend the reach of internet and technology to stay ahead of infectious diseases?

Can we see Ranbaxy, Dr. Reddy's, Astra Zeneca, Sanofi Aventis playing a lead role in collaboration with Google, Microsoft Bing etc along with the WHO, UN and local govt. It will indeed be a breakthrough development in countries like our Indian Sub-continent and the Sub Saharan Africa.

London Olympics vs ICC World Cup

Just received a spam mail asking me to submit my CV for the London Olympics. So I went to the website to figure out more. The official website of London Olympics 2012 also has a section where they're seeking involvement from people to collaborate and participate in making the 2012 Olympics a grand success. They also have a dedicated section, giving details about tickets sales. Clearly someone is doing the right thinking and going about executing it to perfection. The best part, they're transparent, like it should be.

Now look at us in India. We're holding the ICC World Cup. Go to the website and you see the difference. Bad website. Hardly any information. Poor user experience. Absolutely no buzz. Not much talks about cricket in the cafes or college canteens. BCCI/ ICC didn't bother involving people before the games. No collaboration, no jobs for talented young people for making the games a grand success. Instead cops are beating up people waiting outside the stadiums to buy tickets. I mean, come'on. Even sports is corrupt in India. But why on earth is has to be like this? Why?

You see, success of a game depends as much on the level of involvement the organizing committee can create even before the games start. Thats why FIFA/ Wimbledon/ Olympics are so successful every time. the passion and dedication of the organizing committee to involve people right from the very beginning. Simple lessons for us to learn and then implement those learnings. Sports engage people. Sports brings people together. So why take that extra effort in alienating people and driving them away instead of making them partners? Yes I do feel very sad at the state of affairs in my country.

BMW activates the future

BMW Films brought a paradigm shift to brand communication. Now BMW Documentaries will usher another change upon us. They're are back with another series. Perfect execution of a perfect strategy. 'Activate the future' is all about the Future of Mobility for the all new electric BMW ActiveE. Four new films - The New City, The future just isn't what it used to be, reinventing mobility and Stop worrying and love the future.

The website says, " From the minds of some of the most influential scientists, academics, pioneers, and entrepreneurs of our times, this four-part documentary paints a unique picture of technology, culture, cities, our past, present and how it all relates to the future of mobility.

BMW Activatethefuture.com is created to get users actively involved in the ever-evolving conversation on the future of mobility. Over the coming months, this site will continue to explore new ways to shape the future of mobility and encourage users' opinions and participation along the way.

So go ahead. Check out the website and start sharing your opinions or become a fan of their Facebook profile

Go ahead. Explore yourself and spread the joy. Cheers.

when you get bored

This is what you should do when you get bored at work.

Have fun out there

So the new campaign of Jeep is creating news for all the good reasons. Another great example of how marketers can benefit from using Youtube, FaceBook, MySpace, Flickr effectively. Check this out here. Since Social Networking is attracting millions of consumers, it makes sense for brands to be present there. You need good data mining skills, you need to identify and tag the right target audience and Bingo. You have a success story worth sharing with others. What better way than communicating with a large base of captive audiences available in social networking sites.

meet Charlie

My boss had given me a project on "The Impact of Social Networking to Society" which I am still working on and a long way to go. Since this is a hot topic, I am spending most of my time doing research and I came across this great article by Neil Perkin who said it all very sweetly. I still remember how I met my boss using RSS and then we spoke for hours and landed up new job. Today we don't need to meet (actually we hardly meet each) but work flows so smoothly.

Web 2.0 and now its Enterprise 2.0. This is an interesting story about Charlie. And do thank Neil Perkin for sharing it with the world.



Collaborative working is such a wonderful thing. The Age of Conversation is the latest outcome of collaborative working.

Don't you think the HR Heads in our advertising industry should be looking for more Charlie's ??