Monday, March 07, 2011

Honesty sells

Here's a great example rather social experiment by a brand. Not only does it capture human behavior but also brings out the brands core value out to people in the most engaging manner. They're not the only one however, Innocent did similar feats long back. But I love the way they turned an on-ground promotion into a social experiment which in turn became earned media for the brand. Now thats interesting.

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