Saturday, April 02, 2011

Even Bollywood can re-define distribution

Just read this interesting stuff - Mobile Cinema. Nothing new but I was wondering, this can become a new distribution channel for Bollywood producers or even INOX, Big Cinema or PVR Cinema wanting to expand their footprints in rural India. Villages in deep rural India hardly have any entertainment zones. So this can become an alternative channel altogether.

All you need is an old bus, comfortable seats for 40 - 50 people, a projector, 5.1 Dolby Surround Sound System and a big screen. Viola.

Random thoughts.

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