Messages for Japan

Excellent initiative by Google. Go to Messages for Japan, share your message, make a donation, do good. That's I love'em so much. Good work.

Did Tata Tea miss out it's biggest opportunity?

Tata Tea made news in India when they launched their 'Jaago Re' campaign. Everyone started talking about Tata Tea and their bold stance against corruption.

But today when Anna Hazare at the age of 72 yrs is going on a 'Dharna' and pledged to 'Fast till Death' to make India Corruption Free and pass the Lokpal Bill, it seems Tata Tea itself is suffering from TBTC (Too Busy to Care). Ha. Social media is buzzing with the news, news channels are beaming live, the events. But Tata Tea is nowhere to be seen.

Words like 'Brand Movements,' 'Social Brand,' 'Doing Good' sounds good when it comes to pick up metals and Effies. Brands often fall into these traps of finding a cultural insight and doing good. They stand up for something which is often superficial and when the right opportunity comes, they duck. Today is the biggest day for Tata Tea's 'Jaago Re' but they've missed the boat. Will the people of India ever believe in 'Jaago Re' anymore?

Anyways. Corruption is indeed eating up India. Corruption has been institutionalized in India and at every level, in every department, in every govt. bodies. It's the biggest hindrance to our nations growth. So stand up. Log on to India Against Corruption and make yourself heard on their Facebook Page. Support the cause, the right cause, a good cause for yourself and your future generation.

Stand up India. Do good.

Space, Sky and now Underwater

Virgin is one of the greatest companies in the world. Sir Richard Branson is no doubt one of the best thinking minds in business. After conquering the sky, then the space now Virgin is all set to conquer the mysteries of the deep blue. Virgin Oceanic. More I read about Virgin the brand, more fascinated I become of them.

The sub is made of a material called Unobtainium 235. I honestly want to work with Virgin.

Crowdsourcing for disease surveillance

Using the internet to predict and prevent epidemics in developing countries? Wow. This is indeed Doing Good. Using technology and innovative research for genuine betterment of people. Research has shown that what people search for and say online can reflect and even predict outbreaks. Now we know internet subscribers and users in India will grow to more than 240 million by the end of 2012. Can we extend the reach of internet and technology to stay ahead of infectious diseases?

Can we see Ranbaxy, Dr. Reddy's, Astra Zeneca, Sanofi Aventis playing a lead role in collaboration with Google, Microsoft Bing etc along with the WHO, UN and local govt. It will indeed be a breakthrough development in countries like our Indian Sub-continent and the Sub Saharan Africa.

Even Bollywood can re-define distribution

Just read this interesting stuff - Mobile Cinema. Nothing new but I was wondering, this can become a new distribution channel for Bollywood producers or even INOX, Big Cinema or PVR Cinema wanting to expand their footprints in rural India. Villages in deep rural India hardly have any entertainment zones. So this can become an alternative channel altogether.

All you need is an old bus, comfortable seats for 40 - 50 people, a projector, 5.1 Dolby Surround Sound System and a big screen. Viola.

Random thoughts.

Cool infographics

Here's where you can find all the cool infographics on various topics and subjects. Enjoy.