Thursday, April 28, 2011

Star Work - Heineken Star Player

You know what, I'm super impressed with AKQA. This agency is breaking barriers every time and their work is simply amazingly breath taking. The best part, Heineken is indeed one brave, clever client who believes an buys into great bold works. You can read more about the work here.
AKQA developed an application for Heineken which can be played online on Facebook an on mobile phones and allows players to bet live on actions during Champions League Games. Now this is truly exploring an integrated multi-media and making the brand culturally relevant with trends. Borrowing from Adverblog, "In the US alone, to understand how web, mobile and social channels are changing the TV viewer experience : 74% of consumers say they multitask while watching TV; among them, 42% browse online, 29% talk on cellphones or mobile devices, and 26% send instant messages or text messages, according to a Deloitte survey."

Good work AKQA. Wish I was part of this campaign.

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