Sony Ericsson's Product Strategy

The new Xperia Play from Sony Ericsson is another wonderful example of Sony Ericsson's product strategy that I mentioned here in 2007. Sony which realised long back that mobile or handheld devices will be the key driving force for all the gadgets in future, was quick to integrate it's sub-brands with its mobile phones. Walkman, Cybershot, Playstation, Viao, Bravia are all well-established brands from the house of Sony. However, in the mobile phone category, there was no strong differentiation for Sony when compared to Nokia's and Motorola's of the world. iPhone came much later if you remember. So why not integrate and leverage the brand equity created by the sub-brands and create a distinctive competitive advantage in the mobile phone category. Wonderful product differentiation strategy. We saw the birth of Walkman Phone followed by Cyber Shot Phone and now Xperia Play which is Xperia + Playstation.

With 4G in place, personal entertainment and watching video on the go is becoming even more popular, its not too far when we'll see a Bravia Phone soon. The Bravia Phone can even be Sony's answer to Tablets. Unlike iPad, the Bravia Tablet can strongly position itself as an On-the-go Entertainment device with all the goodness of Bravia TV inbuilt in it. Am dead sure as and when mobile computing becoomes mainstream, Viao Phone will be made available too. Anyways. Let Sony do what it does best. Build great brands.

Here's the new Xperia Play commercial.

Cheers.

NOKIA N8 - Aiming to gain ground

The Mobile Category in India is going through lot of changes at the moment. 3G, MNP, Smart Phones, Mobile Internet, Mobile TV ... A series of trends, analysis, reports and meaningful changes that will affect the Mobile market in India. Watch this space, lots of interesting things coming up... Smart Phones and Mobile Internet will be the next big things in India. Nokia is not the market leader when it comes to Smartphones, will N8 be the cash cow?

Here's a review of NOKIA N8:

Discover the Nokia N8 - an amazing smartphone that lets you take stunning photos, capture true HD movies and play them all back on your HDTV! Nokia N8 is the first phone to have a large 12 Megapixel camera lens and Carl Zeiss Optics, for flawless photo quality. It also bosts a HD video recorder and HDMI out, so you can be the movie maker, and share movie time with family and friends on your HD TV. The brilliant touchscreen and sleek aluminium casing are just what you'd expect from such an impressive phone, and with apps, maps and more to delve into, the Nokia N8 is easily one of this year's most exciting phones.

The world's first Symbian^3 smartphone, Nokia N8 is full of exciting features, apps and innovations. It's incredibly easy to stay in touch, as the N8's Twitter™ and Facebook™ applications are connected all day long, keeping you up-to-date with all the latest happenings in each of your networks. You can stay signed in to multiple instant messenger and email accounts, have several IM chats at once, and see all your texts in conversations.

Nokia N8 is all about entertainment. You can browse the whole web and watch flash videos online, store your favourite HD movies on the 16GB internal memory or on a microSD card (up to 32GB), and even enjoy on-demand Web TV, on your mobile phone! The exclusively customised BBC iPlayer app lets you catch up on your favourite BBC shows, and you can access TV channels online, from CNN to Paramount, and never miss out on your favourite shows.

For all those who wants to pick up a new smartphone, check out the new NOKIA N8.

Mobile Behaviour

Very interesting article. Insightful too. For all those who works on a Telecom account :)

Enjoy.