The changing role of Packaging Design

We all know the importance of packaging and design. Well, I won't get into the details but here are some uber cool examples. And here are some more cool designs.

Design has its own language. Design as visual art can often transform brands and its perceived imagery, even increase salience. Unfortunately we hardly get to see clients in India, experimenting more in this space. Am sure things will change for the good pretty soon.

Have fun.

Mobile Behaviour

Very interesting article. Insightful too. For all those who works on a Telecom account :)

Enjoy.

recycle fun

These days most companies are speaking about innovative ways to handle waste management and recycle products for the benefit of mankind.

Here's something that caught my eyes the other day. Pouffles made from industrial leftovers of rubber flip flops. Stools made from industrial leftovers of cork.

Good for the environment and good for mankind. Cheap, durable, innovative, attractive and great looking stuff that does wonders to your living space. It is eco-friendly, it has a story behind it (well you've something good to write about atleast) and it has all the viral properties to attract peoples attention.

This is truly a big idea. All the more reason why we in advertising should start looking forward to collaborate with designers more often. Go here to read more about this stuffs.

Anyone with more example like this or any innovative ideas on how to recycle and turn ordinary things into great utility goods, do post your comments.