Scarlett Power

Scarlett Johansson can indeed sell champagne. That too Moet & Chandon. Thats celebrity power and luxury branding. Personally, I do love her legs.

But then, I thought Dom Perignon said a better story in this Karl Lagerfeld directed movie.

Well, for luxury brands, the better the story it says, the better the aura the brand creates around itself. enjoy

Do

'Do' says SRK


'Time to fly' says Sr. AB

This is the latest Lead India campaign from Times of India. Striking similarities with their previous 'India Poised' campaign earlier this year. Don't you think so? Two biggest superstars of Indian cinema used to convey two thought provoking speeches. Don't you think both scripts were written by the same person. And that both films were directed by the same person. And ofcourse for the same client. So while one is asking you to do, the other urges you to fly. And in the process you get confused, shall I do or should I fly? I'm not too sure in an effectiveness scale of 1 - 10, how much will these two campaigns score? All in the name of readership and viewership, huh, really doesn't matter how much people feel about DOING. Isn't it?