Hacking screens or the future of stealth media

This is brilliant. Tough time for traditional media agencies indeed.

Can you imagine the possibilities. If only we had a small device that can be attached to our Smart Phone and then beam our personal classified ads on any screen? Fucking George :)

The changing pace of media

Just a quick observation on how I got the news of "Osama Bin Laden killed in US operation" started featuring in media. I first received it on Twitter, then on Facebook, then I received an SMS, then I turned on the TV and the same will appear on newspaper tomorrow. Ha.

Interesting times indeed.

Our home in the future

Awesome. I want it in my house.

Get ready to face the challenges of future.

PHd Worldwide, the Future of Media Agency as they like to call themselves has put this video. It is indeed shocking for marketers and communication professionals. When computers become more intelligent than human beings and everything under the sun is interconnected, the consumers of future will indeed demand more. Not only will they demand but they will in fact guide brands, the way they want it to be. Tough times. Be ready to pull up your sleeves.

Change is always good. but its important to keep a tab on the pace of change and anticipate how it will change. Neuroplanning will become the most essential planning tool in a globally connected world. We hardly understand the functioning of Neuromarketing and Neuroplanning - things that will change the future of marketing. Solution will become easy when you can identify the changes about to take place. Here's an excellent speech from Dr. A. K. Pradeep (CEO - Neurofocus)

Be prepared. Cheers.

14 awesome iPad Apps

Go here and see some of the best designed iPad apps. With Tablets becoming the default handheld device, immense opportunities are waiting for us. Especially for the newspaper/ media companies as the early adapters in India. Anyways. Thats another debate all-together.

iAds twice as effective as TV.

Media companies and agencies, watch out. The truth is out. Campbell's an early adopter of iAds along with Apple conducted a study. The reports says - Those exposed to one of Campbell's iAds were more than twice as likely to recall it than those who had seen a TV ad. Indeed the five-week study, conducted by Nielsen, showed that consumers shown an iAd remembered the brand "Campbell's" five times more often than TV ad respondents and the ad messaging three times more often.

To quote from Adage.com, 'Now that the first iAd campaigns are over, Apple is looking for data that would persuade existing marketers to renew or increase their initial investment as well as win over new advertisers standing on the sidelines. The problem Apple is facing is for their high cost of entry -- a reported $1 million minimum for first-run advertisers -- many other options exist for mobile advertising, including rich-media competitors like Medialets that look and feel a lot like an iAd.'

iAd era is here. God save the copywriter. Amen.