How clients are going mobile

I wrote about the future potential of Mobile Advertising in India. The beautiful Mansi Trivedi send me some brilliant examples, which I think you should know about. Thanks Mansi.

The Regeneration from Virgin Mobile in partnership with Youthnoise. They created a text message based episode - a story of a football player called Ghost. Something really unique - a mini mobile text sitcom kind of stuff.

Then there's Northwest Airlines experimenting with QR codes in Japan. Well, techno-savvy Japanese have special readers in their mobile phones which might take few more years to hit the Indian market. But the point here is clients like Northwest Airlines are experimenting. It's interesting to find out how clients have started giving importance to interactive channels. In this case Billboard and Mobile integrated together to create a communication platform.

Finally, to know more about mobile marketing and effective use of the mobile medium for greater benefits of your client and agency, frequently visit - Mobile Magazine.

Remember we are talking something beyond SMS campaigns.

Clients Go Mobile

Is mobile advertising the next big cash cow? In a ‘tell-me-new-touch-point’ starved media industry, will betting big on mobile advertising generate value eventually more money? In a recent discussion with the CTO of a MNC who is doing just the same, my belief got stronger.

I quote - “Yes, today most clients in India slowly understand the potential of New Media. Alas, it took them so long. Techno-phobic brand managers suffering from ‘What-if-I-get-fired-for-my-experimentation-from-my-higher-ups’ syndrome are willing experiment. I mean to say they’re open to the idea. On a happy note it’s encouraging for agencies too. Honestly, I feel client should be willing to experiment. There lies the fun. Allow a bunch of intelligent freaks to do a targeted communication. The client attitude should be more like show-results-and-I’ll-put-more-money. There lay the challenge. As client you ignite their desire to dare among those intelligent freaks. Allow them to drive it with passion to show results.”

He showed me a live demo of an excellent mobile platform. Fone Mine - The power of mobile advertising. How to do targeted communication? A solution that is service provider, demographic independent. How not to annoy consumer by giving opt-in preference? Integrated m-commerce. Data generation. Rich Analysis of the data. Believe me, the possibilities are endless. All it needs is little patronage from clients. It gives creative people direct access to some very funky stuff. It allows media agencies to make money. This much more than SMS campaign plugged into presentations as 360 communication. This is 360 by itself. Imagine the sheer 'reach-potential' of the medium (if you still don't think mobile phone as medium) in India and China. A mobile advertising platform, our industry should take immediate notice. To me this is a live example of - How technology can change media dynamics? Something worth exploring.

SMS <> to 5656 is so 2007 ;-)