Sunday, April 22, 2007

Goafest #3 - Free Ferry

Free booze, free food, free fun, free party, free spirit and FREE TAXI. Really thoughtful, our MSN. Made life easy for people to commute. This also gave me an idea. Idiotic, copycat idea though.

How about starting a Free Taxi Service in Bangalore? Great idea, isn't it? Well, if you don't want the service to be free, you have the option to make it a paid service. A cheaper commute service If Commute Easy can be an entrepreneurial effort and become successful, am sure this will become superhit.

Who should start it?
A Motorbike brand. For example, Hero Honda Splendor - Hero Splendor Ka Bharosa. So, the Bharosa part of Hero Honda Splendor is taken good care off.

What do Hero Honda get our of it?
Free publicity, a great cause and a long term brand property. The Free (or Paid) Taxi concept can provide employment to hundreds of uneducated people.

How will Hero Honda Splendor achieve it?
You require to provide them a Splendor Bike and two helmets (one for the rider and the other for the pillion rider). Create several Bike Taxi Points - where they can wait at busy Bus Junction/Stop. Brand the bike and the rider. And they taxi people around. Say within a 10 kms radius from the Bike Taxi Point.

This will not only ease the traffic congestion, help people move faster and allow Hero Honda to take up a good and a genuine cause upon which they can create a long term brand property for the future. Now isn't that a better scam ad? ;-)

Suggestions anyone? Splendor are you listening?

1 comment:

Raji Krishnan said...

Hey there! That was a good read... I was at GoaFest this year and if your were there as well you could spot yourself at these pics http://www.spiritzandmore.com/high-spiritz/feel-the-rush/whyte-and-mackay-goafest. Please leave your comments... See you next year at GoaFest! Happy Blogging!!! :)