Poor Put-offs #1

At Client Conference Room, 16.45 hr

Client: I want to create a premium brand. I'm seen as a brand for the mass.
Agency Head: Very good. Very Good. Brilliant idea.
Creative Head: Have you thought of any name? Client: That's your job, young man! Creative Head: Ofcourse! Ofcourse! Client Servicing Head: What price you think is premium? How can you claim you're premium?
Client: You should suggest me!

At Agency Cafeteria, 18.15 hr

Client Servicing Head: A new brief for you.
Planner: What?
CSH: A new client brief. Write a creative brief?
Planner: What?
CSH: Ok, I'll do it.
Planner: Wwhaaat?

At Agency Game Room: 19.20 hr

CSH: What do you think sounds like a premium name?
Planner: errr... ummmm... what about MUIMERP, naah, MUIM naaaaaah, MERPIUM, you know, its sounds like OPIUM. Opium you see is actually a premium product. Isn't it. So the brand MERPIUM will have similar personality and characteristics. What do you think?
CSH: Brilliant. Yes, MERPIUM. Merpium it is. You so damn right. And we can increase the price by 300%. Fits the strategy perfectly. I like it. I just love it. Let's celebrate.