Poor Put-offs #2

Client's Board Room, 16.46 Hrs

Client (Marketing Head): Your previous strategic cum creative route is not cutting ice. I need four options.
Agency Head: Why what’s wrong with the present one.

Client: Nothing unique for a brand which is being newly launched.
Agency Head: But you approved the same.

Client: That was during the product development stage.
Agency Head: What you mean?

Client: I mean you need to show me four options.
Agency Head: Otherwise?
Client: You lose the bloody business.

Client Service Head: No problem Sir, it will be done

Planner: You mean, one essence, four execution or is it four essence and equal quantity creative outputs, is that what you mean?

Creative Head: Are you crazy??
Account Executive: Shit man, another week in office canteen

Poor Put-offs #1

At Client Conference Room, 16.45 hr

Client: I want to create a premium brand. I'm seen as a brand for the mass.
Agency Head: Very good. Very Good. Brilliant idea.
Creative Head: Have you thought of any name? Client: That's your job, young man! Creative Head: Ofcourse! Ofcourse! Client Servicing Head: What price you think is premium? How can you claim you're premium?
Client: You should suggest me!

At Agency Cafeteria, 18.15 hr

Client Servicing Head: A new brief for you.
Planner: What?
CSH: A new client brief. Write a creative brief?
Planner: What?
CSH: Ok, I'll do it.
Planner: Wwhaaat?

At Agency Game Room: 19.20 hr

CSH: What do you think sounds like a premium name?
Planner: errr... ummmm... what about MUIMERP, naah, MUIM naaaaaah, MERPIUM, you know, its sounds like OPIUM. Opium you see is actually a premium product. Isn't it. So the brand MERPIUM will have similar personality and characteristics. What do you think?
CSH: Brilliant. Yes, MERPIUM. Merpium it is. You so damn right. And we can increase the price by 300%. Fits the strategy perfectly. I like it. I just love it. Let's celebrate.