In my previous post on the Future of Shopper Marketing in India, I started with asking some questions. Some are random questions which came to my mind, some were questions from the observations I had, few from all the time I spent visiting stores, some from all the travel I did in the recent months and more questions about how as marketers and communication strategist we're tackling the moment of truth - when a shopper is inside the store to buy you?
Shopper marketing is a huge mash-up of engagement, experience, convenience, intelligence, insights, design, architecture, aisle browsing, visualization, technology, mobile apps, QR codes, shopping coupons, vouchers, loyalty program, bargains, and plenty of other things in between. So it becomes difficult to describe in few words. But if I had to explain shopper marketing to my mom, I would say its "the energy spent in giving you an experience to engage with brands inside the store that makes you browse, choose or buy things that was not in your shopping list." Ha, am sure mom will give an unconvincing nod and get back doing her stuff. Anyways.
If it is all about the experience to attract, engage and make a shopper buy, then trust me, technology has to be your biggest ally. What I mean by that is, you need to understand, tinker, experiment and play with different kinds of technologies to achieve your objective. And here's what I mean by that:
Hell, we're now talking about 3D holographic boxes to seriously tamper with your realities. Via (Bit Rebels)
Well, I'm not even half through my research and I kid you not, its a bloody huge subject. Your mind is completely fucked at the end of it but you do emerge enlightened. Watch out for more. Cheers.
