Cheers.
Showing posts with label London. Show all posts
Showing posts with label London. Show all posts
Tuesday, March 22, 2011
Thursday, February 24, 2011
London Olympics vs ICC World Cup
Just received a spam mail asking me to submit my CV for the London Olympics. So I went to the website to figure out more. The official website of London Olympics 2012 also has a section where they're seeking involvement from people to collaborate and participate in making the 2012 Olympics a grand success. They also have a dedicated section, giving details about tickets sales. Clearly someone is doing the right thinking and going about executing it to perfection. The best part, they're transparent, like it should be.
Now look at us in India. We're holding the ICC World Cup. Go to the website and you see the difference. Bad website. Hardly any information. Poor user experience. Absolutely no buzz. Not much talks about cricket in the cafes or college canteens. BCCI/ ICC didn't bother involving people before the games. No collaboration, no jobs for talented young people for making the games a grand success. Instead cops are beating up people waiting outside the stadiums to buy tickets. I mean, come'on. Even sports is corrupt in India. But why on earth is has to be like this? Why?
You see, success of a game depends as much on the level of involvement the organizing committee can create even before the games start. Thats why FIFA/ Wimbledon/ Olympics are so successful every time. the passion and dedication of the organizing committee to involve people right from the very beginning. Simple lessons for us to learn and then implement those learnings. Sports engage people. Sports brings people together. So why take that extra effort in alienating people and driving them away instead of making them partners? Yes I do feel very sad at the state of affairs in my country.
Thursday, February 10, 2011
Live the language
EF's new campaign is beautifully shot. A serial campaign done brilliantly. It's a wonderful mix of city branding plus learn the language plus watch the pretty gals. Gives you mixed feelings, makes you smile, makes you warm. For all of you who haven't seen it yet. Enjoy.
Cheers.
Thursday, February 03, 2011
Honda Jazz - Binding communication and interaction.
Wieden + Kennedy are claiming a TV first by supporting the spot with an iPhone App that turns a regular TV ad into an interactive viewing experience. Created in conjunction with Gravity Mobile, London, it allows viewers to interact with the TV spot on their handset, catching the animated characters as they appear on screen.
Amazing example of how effectively technology can be used to bring together communication and interactivity. But I still ask the same question, how many people will actually engage, having engaged will they purchase the car? Or maybe people up north have plenty of time. Or maybe it's targeted at kids to pester their parents buy the Honda Jazz. Who knows? Anyways.
Back home you get to see this on telly
When I see these two TVC's from the same brand, coming across from two different countries and agencies, I believe its a better marketing strategy for Honda to use 'teenage-pester-power' to persuade the actual buyer who is often the father (stereotype though :-). iPhone App + Interactive TVC + Teenage Pester Power = Dad buying the car. Ha!
Good job W+K. Welcome to optimism.
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