Friday, February 25, 2011

Cleaning up Egypt

Barely 10 days since the fall of Hosni Mobarak, people of Egypt have joined hands to clean the city ravaged during the protest march. Henkel and TBWA\RAAD has joined hands to get things clean and back on track. How amazing feat that can be. Henkel is doing this as part of their Corporate Social Responsibility initiative and not a brand promotion. Highly appreciated.
Hope more brands join hands to bring real meaningful change in Egypt.

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