Cookie in Court

Remember you read it here on Tissue Issues first. I knew it's coming soon. Smart cookies die fast. Finally it did come with the honourable court deciding to stop the good to great cookie propaganda. Britannia Good Day has sued Unibic Cookies for its alleged advertisement. Smarter cookies lives long. Question is - Can Unibic make a smarter move to get out of the trouble?

good day no more

I love the way Unibic Cookies has publicly started challenging Britannia's Good Day. Why have a good day when you can have a great day. Ha. Good to see challenger brands in India waking up. Well, I wonder if only a smart headline will do the job for Unibic or will they also challenge the marketing might of Britannia. Whatever it is, about time to give Britannia a good fight.